Internship Innovation Management Dr.BEST

  • Veröffentlicht am 17.10.2020
  • München
Internship Innovation Management Dr.BEST

Internship Innovation Management Dr.BEST

Dr.BEST is one of the most well-known, iconic German brands and due to its outstanding ratings in quality perception, innovation and consumer loyalty, Dr.BEST is a true "love brand" for our consumers. With the strong and well-known brand assets like the dentist Dr.BEST, the flex-zone and the tomato, Dr.BEST dominates the manual toothbrush category with a market share of around 40% since decades. 

Your responsibilities as an Intern (m/f/diverse) in our Innovations Team include:

  • Working on a variety of different projects all around the broad Dr.BEST innovation pipeline
  • Supporting the innovation managers in the development of new product innovations, collaborating with internal and external stakeholders in a cross-functional team
  • Preparation, supervision and evaluation of quantitative and qualitative market research studies investigating brand-new product concepts, market trends and consumer drivers
  • Investigating market-, consumer- and product trends, deducing profound recommendations on innovation projects and overall brand strategies
  • Analyzing and tracking important performance indicators and consumer insights, using tools like Nielsen Answers or GfK Consumer Panel
  • Working together with creative agencies and research institutes to develop, optimize and test product concepts, designs and marketing claims
  • Participating in workshops and brainstorming sessions with the whole brand team to gain new ideas and strategies to revolutionize the toothbrush market

Requirements:

  • Matriculated student of economics, psychology, communications or comparable (ideally with a focus on marketing)
  • Excellent communication skills and a high level of self-initiative and proactivity
  • First qualifying practical experiences, e.g. previous internships or as a working student
  • Great analytical abilities, experienced with Microsoft Office (especially Excel, PowerPoint)
  • Fluent German and advanced English language skills
  • Ambitious, creative, reliable, autonomous and team-oriented

Application:

To become part of our team please apply now at www.gsk-jobs.de. Job Req ID: 250987

We are looking forward to your application!

Please be aware that we can only accept online applications through our system. 

Contact:

GlaxoSmithKline Consumer Healthcare GmbH & Co. KG
Barthstrasse 4
80339 München 

Standort

GSK (GlaxoSmithKline), Barthstrasse 4, 80339 München, Deutschland
https://www.praktikum.info/stellenangebote/3422051-p-internship-innovation-management-dr-best
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