About tonies:

tonies is the world’s largest interactive audio platform for children with around 9.3 million Tonieboxes and 119 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach.
Founded in 2013 by two fathers in Germany, where every second child now owns a Toniebox, the company is replicating its successful business model and expanding internationally. tonies brings the joy and magic of interactive audio entertainment and audio education to children around the world, with products available in over 28 countrieson 4 continents and more to come. Tonieboxes have already been activated in over 100 countries.

tonies offers a range of more than 1,300 Tonies figurines to be placed on top of the Toniebox and around 4,400digital titles through mytonies (library and app)– ranging from tonies Originals productions to content from around 400 licensing partners worldwide, including Disney, Warner Bros., NBC Universal, Mattel, Marvel, Paramount, Hasbro, Universal, Sony Music and many more.
With an average playtime of ~270 minutes per week it is the perfect everyday companion for little ones.
tonies has more than 560 employees, achieved a group revenue of €481 million in the last fiscal year 2024 (+33% YoY) and is listed on the Frankfurt Stock Exchange (tonies SE).

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

You as part of tonies:

The E-Commerce Team is responsible for growing and optimizing our Direct-to-Consumer business in the DACH region and across Europe. We make sure that families have a seamless and inspiring shopping experience in our online shop – from product discovery to purchase and delivery. Our work spans e-commerce management, promotion planning, content management, and CRM, and we collaborate closely with Marketing, PR, Logistics, Portfolio, Shop Development and Customer Care to deliver the best possible digital experience.
As an Intern in our E-Commerce Team, you will be part of the day-to-day operations of our DACH and EU webshops. Over three months, you will gain hands-on experience across all areas of e-commerce: campaign planning, content and shop management, CRM, and reporting. You will work closely with the entire team and be involved in projects that help us maximize sales performance, support families in finding the right products for their children, and identify new online opportunities. This internship is a great chance to learn, grow, and contribute in a fast-paced, playful, and collaborative environment.

Your tasks and responsibilities will include:

Support the implementation of marketing and promotion campaigns across our DACH and EU webshops

Assist in ensuring the website reflects the seasonal marketing calendar (e.g. setting up landing pages, merchandising products)

Support the coordination with Marketing and PR teams to make sure the right products are promoted across all channels

Assist with CRM activities, including campaign setup and performance monitoring

Help prepare reports and insights to evaluate campaigns and webshop performance

Take on operational ad hoc tasks to support the team in the day-to-day business

What we are looking for:

You are studying Business, Economics, Media & Communication or a related field

You bring curiosity for e-commerce and an eye for details that make the online experience special

Numbers don’t scare you – you enjoy working with data and drawing insights from it

You are communicative, collaborative, and enjoy working with others

You are well organized, reliable, and like to take responsibility for your tasks

You feel at home in both German and English

Most importantly: you are motivated, eager to learn, and bring a positive spirit to the team

Experience with tools such as Google Analytics, Figma, Amplitude, Commercetools, or Braze is a plus – but not a must

Why tonies?

Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world. 

Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best. 

Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.

Holiday package: Enjoy 20 days of annual leave (based on a 5-day week) plus additional days off on Christmas Eve, New Year's Eve, and "Rosenmontag" (Carnival). 

tonies discount: Shop with discounts in our tonies online shop. 

Corporate Benefits: Access further employee discounts through our Corporate Benefits portal.

Good to know:

At tonies, inclusion and diversity are part of our core principles. We celebrate the diverse talents, backgrounds, beliefs, and gender identities that come together under our roof. Every face is welcome, and we support everyone through all stages of their development with us. 

We look forward to receiving your application!

Alina Müllers
People & Culture